Targeted keywords and a clear call to action will help grab their attention and keep them engaged. They should clearly understand what your brand is all about and why they should care. You want to make sure your audience isn’t confused by your tweets. This will give you a chance to rank on SERPs. Incorporate relevant hashtags in your tweets. It also brings more authenticity to your brand when people see someone they recognize using a product or engaging with a brand they follow. These interactions can help get your content in front of new audiences. Try finding things you have in common or aspects you can collab on. Think about the key publications, thought leaders, and influencers in your space, and make sure you’re regularly engaging with them on Twitter.
Interacting with other relevant accounts and tagging them in tweets will help increase search presence. Mention Other Accounts & Encourage Other Accounts To Mention You Then ask yourself, “ What would my audience want to learn more about? Why do they enjoy our products or services?” And highlight those aspects in a carousel. Keep in mind their everyday challenges and main responsibilities. In addition to being trendy, ensure you’re sharing extremely relevant content with your audiences. Deliver Content Your Audiences Care About What are people in your industry talking about? Do you have a new product or event coming up? Try creating engaging copy and imagery reflecting that through a Twitter carousel. So, ensure your tweets reflect how timely, exciting and trendy you are! This is your chance to grab the attention of new audiences and help retain your current ones. But here are a few of the most important ones to consider: Discuss Trendy Topics Your brand can implement one of the numerous trending tactics. A thorough evaluation is conducted using real twitter stream data in TREC 2015, demonstrating a superior performance against competitive baselines in a variety of metrics.Look for ways to leverage a Twitter carousel by using relatable and relevant content. In addition, we adopt a dynamic strategy to push high quality and relevant tweets to a user automatically to avoid information overload. Our framework integrates the semantic features and social attributes which are utilized to make a comprehensive rank for a tweet. After that, we utilize an external search engine to implement query expansion, which could understand user preferences and interests properly.
Then a tweet quality model is built to distinguish high quality tweets, it could improve the ranking performance. Firstly, we develop a boolean logic keyword filter to enhance the accuracy. To overcome those difficulties, we propose a novel framework for real-time personalized twitter search for twitter stream in this paper.
Traditional methods for personalized search become insufficient in social networks due to the high velocity, topic variety, data sparseness and high sociability. It is a challenging problem to retrieve the high quality and relevant information according to a user’s searching query. The vast amount of information in social networks makes it difficult for users to find what they want, users may get drowned in the information flood.
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